Game, Set, Gut Health
Let’s be honest — probiotics isn’t always the sexiest wellness topic. But that’s about to change. This summer, Life-Space Malaysia, Australia’s No.1 probiotic brand, is rewriting the script by teaming up with badminton star Goh Sze Fei — and suddenly, gut health looks like the MVP of the wellness world.
Officially announced on 28 May 2025, this partnership isn’t just another celebrity collab. It’s a power move that brings together sports, science, and self-care. For athletes like Sze Fei, peak performance isn’t just about what happens on the court — it starts in the gut.
Why Gut Health Is the New Strength Training
Goh Sze Fei knows that stamina, recovery, and consistency are the secret weapons in competitive sports. But here’s the twist — his routine includes probiotics. “Gut health plays a huge role in how I train, how I feel, and how I perform,” he shares. It’s no surprise then that Life-Space tapped him as the face of their latest campaign.
With research-backed formulations like the Broad Spectrum Probiotic (winner of the 2024 Beauty Insider Awards), Life-Space Malaysia is out to prove that the future of fitness lives inside your microbiome.
Pickleball, Performance & Probiotics
To kick things off, Life-Space hosted a high-energy pickleball event at PicklePoint TTDI, followed by gut-friendly bites at ORITO — because wellness should be fun, too. From fitness influencers to science geeks, everyone got a taste of what it means to move, eat, and feel better from the inside out.
According to Alan Yi, General Manager of Life-Space Group, this campaign isn’t just about promoting a product — it’s about “reinforcing Life-Space’s role as a pioneer in probiotics” through Malaysia’s most beloved sport.
From World Rankings to Wellness Advocacy
Having reached World No. 2 with his partner in men’s doubles, Sze Fei isn’t just a national sports hero. He’s a role model for holistic health. His lifestyle off-court — fuelled by registered Life-Space products — now includes championing gut health for all Malaysians.
Want in on the movement? Follow @lifespace_malaysia or try their award-winning probiotics and feel the difference where it matters most — from the core.
