The opening day on 3rd July 2025 kicked off with fanfare as Watsons welcomed two of its brand ambassadors—Malaysia’s sweetheart Ayda Jebat and digital darling Phei Yong.
Their presence drew a crowd, lighting up the main stage with their charm, wit, and genuine love for all things beauty. Ayda brought her signature elegance and on-point glow, while Phei Yong offered fresh energy and relatability that resonated with fans across every age group. Together, they perfectly embodied Watsons’ mission to celebrate confidence and inclusivity in the ever-evolving world of beauty.
Over 150 Beauty Powerhouses—Under One Roof
With over 150 local and international brands in attendance, including TIMEPHORIA, Wardah, &honey, Barrenbliss, and Yukazan, the event brought together the best in skincare, makeup, wellness, and lifestyle. There was something for every beauty enthusiast—from K-beauty devotees to clean-beauty warriors.
Attendees explored immersive booths, dived into product trials, and captured Instagram-worthy moments across curated photobooths. It was a one-stop destination for beauty exploration—without the fluff.
Real Skin, Real Talks, Real Celebs
Beautopia 2025 wasn’t just about shopping. It turned the spotlight on authenticity with an impressive lineup of influencers, artists, dermatologists, and beauty insiders. Panels touched on everything from sensitive skin to slow beauty, while live performances brought the main stage to life with Gen Z energy.
Celebrity appearances included local stars, keeping the crowd in constant anticipation. The event also highlighted inclusivity, from hijab-friendly beauty solutions to gender-neutral skincare—a reflection of Watsons’ mission to celebrate diversity across all shades and ages.
Beauty Tech Made Personal
Smart mirrors, AI skin analysis, and virtual try-on zones showcased how Watsons is embracing beauty innovation. Attendees experienced firsthand how the future of skincare and makeup blends science, personalisation, and serious fun.
Digital engagement also soared—thanks to Watsons’ seamless integration of QR code shopping, gamification zones, and exclusive member rewards that encouraged interactive participation both on-ground and online.
The Verdict? Malaysia Showed Up—and Glowed Up
Beautopia 2025 may have wrapped, but the glow stayed on. Watsons succeeded in delivering more than just an event—it offered an experience that connected people, brands, and beauty dreams under one roof. It was proof that when beauty meets purpose and play, the result is nothing short of unforgettable.
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