For Spring/Summer 2025, adidas Originals flips the script with its latest campaign, “The Original.”
This launch celebrates not only the brand’s legacy but also the trailblazers who are redefining what originality looks like today. True to adidas style, it’s about more than just sneakers. It’s a statement of identity, rhythm, and rebellion, all while creating space for you to show up authentically.
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Anchored by standout figures like Ismail Izzani and DOLLA, the campaign puts Malaysia’s local talent center stage. From Ismail’s genre-defying sound to DOLLA’s fierce reinvention of the pop scene, both acts reflect the adidas Originals spirit: confident, boundary-breaking, and entirely self-defined.
The Silhouettes That Started It All
While the message is forward-looking, adidas makes sure to give its icons their flowers. Enter the Superstar II, Handball Spezial, Samba OG, and the ever-cool Firebird Tracksuit. These aren’t just pieces of fashion, they’re part of culture. You’ve seen them on stages, in music videos, and now, walking the streets of Malaysia in 2025 with just as much swagger.
These silhouettes are more than nostalgic throwbacks. They’ve evolved alongside the communities that adopted them. They remain timeless, wearable, and now more relevant than ever.
Prices range from RM379 for the Firebird Track Pant to RM569 for both the Superstar II and Samba OG, making them accessible icons ready for a new generation to step into.
The Original Lounge: Where Music Meets Movement
In an effort to root the campaign in something real, adidas Malaysia teamed up with KL-based café House of Wheat to launch The Original Lounge. It’s not your average pop-up. This creative space acts as a cultural hub. A place where emerging voices, creatives, and Originals come to connect, collaborate, and vibe.
It’s a natural extension of what adidas does best: fusing street culture, fashion, and sport with local community spirit. Whether you’re pulling up for the music, the scene, or the gear, The Original Lounge is about showing up exactly as you are and being seen for it.
A Vision Through Film
To bring all this to life, adidas enlisted acclaimed director Thibaut Grevet, whose cinematic eye turns every frame into a statement. His film for the campaign captures what it means to be the first, the one who leads when others follow. It blends movement, individuality, and emotion, soundtracked by “Only You (And You Alone)” by The Platters; a nod to both nostalgia and identity.
The visuals show more than just outfits. They portray what it feels like to be original—raw, emotional, and magnetic. It’s not about being perfect. It’s about being real.
The Original, Reimagined
More than just a campaign, The Original is a mood, a message, and a movement. It reminds us that culture doesn’t start in a boardroom. It starts in the streets, with the people bold enough to do things differently.
So if you’re feeling called to switch it up, break the mold, or just show up more as yourself this season, consider this your invitation. Because before there can be a thousand, there’s always the one.
And maybe, just maybe—that one is you.
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