Breitling, the legendary Swiss watchmaker celebrating 140 years of horological innovation, presents ‘Time Capsule: The Breitling Heritage Exhibition.’ This global showcase visits 55 locations across four continents, inviting watch enthusiasts and history buffs to explore Breitling’s pioneering legacy, where time is meticulously crafted, not just measured.”
A Legacy of Firsts
Founded in 1884, Breitling is iconic in the watchmaking industry, continually pushing the boundaries of design and functionality. From inventing the modern chronograph to sending the first Swiss wristwatch into space, Breitling’s history is studded with “firsts.” This year, the brand celebrates its anniversary with the fitting tagline, “140 Years of Firsts,” showcasing its innovative spirit through a series of remarkable timepieces.
The Exhibition Experience
A Journey Through Time
The “Time Capsule” exhibition offers an immersive experience that connects the past with the present. Each exhibition customizes vintage-inspired steamer-trunk displays to match the hosting boutique’s unique character. Visitors can explore iconic watches and delve deeper into Breitling’s storied history by scanning QR codes for detailed information on each timepiece. For a complete experience, we highly recommend scheduling an appointment.
Highlights of Horological Innovation
Among the exhibition’s key highlights are some of Breitling’s most influential creations:
1. Gaston Breitling’s Mono-Pusher (1915)
This groundbreaking design was the first to separate chronograph functions from the crown, revolutionizing watchmaking.
2. Willy Breitling’s Populaires (1937)
Inspired by the Kodak Brownie camera, this line made affordable chronographs accessible to a wider audience through mass production.
3. Cocktail Watches (1940s)
Handcrafted in gold and gemstones, these women’s watches highlight Breitling’s historic craftsmanship and inspire modern designs.
4. The Navitimer (1952)
Featuring a circular slide rule, this revolutionary pilot’s watch became the first wrist-worn flight computer and an iconic timepiece.
5. The Cosmonaute: Breitling in Space
One of the standout pieces in the exhibition is the Cosmonaute (1962), a Navitimer with a 24-hour display, requested by astronaut Scott Carpenter to distinguish day from night in space. This watch not only became the first Swiss wristwatch in space but also gained popular appeal back on Earth, cementing Breitling’s reputation for innovation and adventure.
6. The Emergency: A Lifesaving Innovation
In 1995, Breitling introduced the Emergency, the first watch to contain a miniature international distress beacon. This groundbreaking timepiece can help locate and rescue people in danger, potentially saving lives. The Emergency exemplifies Breitling’s commitment to combining functionality with innovative technology.
Celebrating 140 Years of Excellence
A Global Tour
Breitling’s ‘Time Capsule’ exhibition tours global boutiques from May 27-Dec 6 2024, showcasing the brand’s evolution and legacy worldwide.
An Invitation to Discover
“We’ve launched Time Capsule to honour our heritage and celebrate our breakthroughs,” said Georges Kern, CEO of Breitling. “Exhibitions showcase our heritage, connecting past with present, inviting guests to experience brand evolution and enduring spirit.”
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