When Bulgari announced its exclusive partnership with the International Art Exhibition of La Biennale di Venezia, it didn’t just enter the art world—it carved its name into cultural history. The Roman Maison’s multi-edition collaboration with the world’s foremost contemporary art exhibition marks a defining moment for both luxury and art, reinforcing the belief that beauty, when championed responsibly, can move the world forward.
More Than a Patron, a Cultural Powerhouse
Unveiled during the Biennale Arte 2026 presentation at Ca’ Giustinian in Venice, Bulgari support extends to the 61st, 62nd, and 63rd editions (2026, 2028, and 2030). Each exhibition, including the upcoming “In Minor Keys” curated by the late Koyo Kouoh, aims to shift our sensorial experience of art through quiet introspection and nuanced rhythms—a sentiment echoed by Bvlgari CEO Jean-Christophe Babin, who called the partnership “an emotional pledge to the evolving spirit of our time.”
Foundations Built on Vision
It’s not just about presence, it’s about purpose. Bulgari recently launched Fondazione Bulgari, an initiative that supports contemporary arts, design, education and heritage preservation. It serves as a platform for mentorship, commissioning, and collaboration—quietly reimagining how brands can be custodians of culture rather than just benefactors.
This foundation isn’t performative. It has already backed several major projects, including artistic research grants, immersive design forums, and emerging artist showcases in Rome and Milan. With its Biennale partnership, Bulgari will now have a global arena to showcase this growing cultural footprint.
What to Expect in 2026 and Beyond
The 61st International Art Exhibition, curated by the late Koyo Kouoh under the theme In Minor Keys, promises to embrace sensitivity, subtlety and a less-is-more approach to contemporary creativity. Bulgari’s role won’t merely be decorative—it will support emerging dialogues, fund cultural infrastructure, and elevate new voices in art.
Expect the unexpected: multisensory installations, gender-bending fashion crossovers, architectural interventions, and yes—perhaps even a Serpenti or two coiled into gallery spaces. Bulgari isn’t just attending La Biennale; it’s shaping its future.
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