Australia, the Down Under darling, is riding high on a tourism revival, with a spectacular 2024 on the horizon. Asian travellers are flocking to this antipodean gem, turning it into a super-hot destination. In September, international arrivals surged to a remarkable 84% of pre-pandemic levels, marking a swift rebound from 75% in August 2023.
Slow Tourism and Multi-Generational Travel
The new travelling trend on the radar is slow travel. Where there is a growing appetite for immersive experiences in a safe environment. Slow tourism, epitomized by self-driving adventures, is on the rise as travellers seek to unwind and reconnect with nature. Accessibility remains pivotal in choosing destinations, and Australia, with its diverse and accessible choices, fits the bill perfectly.
Immersive Experiences Amidst Natural Landscapes
As accessibility increases, so does the demand for unique and immersive activities within Australia’s natural landscapes. Families are increasingly exploring the vast landscapes and natural wonders that Australia has to offer. The trend towards immersive experiences is not merely a fleeting fancy but a profound shift in the way travellers seek authenticity in their encounters.
The Tech-Savvy Twist: Generative AI in Trip Planning
Looking ahead to 2024, travellers are increasingly relying on Generative AI tools as their go-to companions for trip planning. This tech-savvy twist enhances the travel experience, offering personalized recommendations and itineraries. The marriage of cutting-edge technology with the timeless allure of Australia creates a dynamic and enticing prospect for the modern traveller.
Destination Highlights for 2024
1. Broken Hill, New South Wale
Hop on the Indian Pacific train or rent a car for a journey to the desert featured in the cult film, Mad Max. Don’t miss the Living Desert Sculptures walk and a tour of Pro Hart Gallery to soak in the outback spirit.
2. Eras Tour in Sydney
3. Wine Wonderland in Perth
Perth rivals Sydney in fine dining and exquisite wines. Experience an intimate wine-tasting session at Enoteca Centro, sampling locally produced and imported varietals paired with a delightful Italian-inspired menu.
4. Vertigo Brisbane
Capture an Instagram-worthy photo at Vertigo Brisbane, Australia’s first vertical restaurant. Dine 17 meters above ground and witness the city from a unique perspective.
5. Living Coral Biobank in Cairns
Explore the wonders of the Great Barrier Reef at Cairns Aquarium, just minutes from the airport. A marine educator will guide you through the mesmerizing beauty of corals.
6. Kimberley Coast Day Cruise
Head to Cygnet Bay, Western Australia, and embark on the Kimberley Day Cruise along the coast. Swim in pristine waters and marvel at the Buccaneer Archipelago and Cockatoo Island.
Insights from Tourism Australia
Karen Saw, Country Manager of Malaysia at Tourism Australia, shares, “Australia’s key destinations for 2024 promise an unforgettable journey. The diverse landscapes, coupled with the fusion of technology and tradition, make it an unparalleled experience for all travellers.”
Australia, with its rich tapestry of landscapes, cultural attractions, and technological innovations, is set to captivate the hearts of travellers in 2024. Pack your bags and get ready for an adventure down under that blends the best of the past and the future.
Text by Maryam Al Mukarramah Bt Asmad
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