To make oat milk more affordable for everyone, Oatside’s announced an impressive price cut of over 30% expected to be in full swing by September 2024.
Oatside’s Future Looks Bright
With its new pricing strategy in place, OATSIDE is ready to expand its presence and reach even more households.This move aligns with their broader mission to make healthy, sustainable, and delicious oat milk a staple in daily diets. As more people discover their health benefits and positive environmental impact of oat milk, Oatside is set to becoming an even bigger name in the plant milk market.
The Strategy Behind the Price Reduction
Besides that, how does Oatside achieve this significant price cut without compromising on quality? The answer lies in the company’s strategic scaling efforts over the past three years. By optimizing production and supply chain efficiencies, Oatside has managed to pass on the savings directly to consumers. According to Benedict Lim, Founder and CEO of Oatside, “We are committed to creating products that taste great, are healthy, and are sustainable. The challenge for the plant milk category in the past has been its relatively higher prices. As we have scaled, we’ve worked hard to find efficiencies through our supply chain and we are passing these savings on to consumers as part of our mission to make oat milk a staple in more households.”
Quality and Taste Uncompromised
One might wonder if the price reduction affects the quality or taste of Oatside’s products? Lim assures customers that while the prices are new, the product formula remains unchanged. Oatside continues to offer the same creamy and malty taste that fans love. Made with roasted oats and a proprietary enzyme extraction process. This oat milk is not only delicious but is also lower in sugar, lactose-free, and cholesterol-free. Oatside also provides comparable levels of calcium to dairy milk per serving.
Oatside’s Growing Presence in Asia
Since its launch in 2022, Oatside has rapidly expanded. They are now serving 15 countries and are available in over 250,000 retail and food service locations across Asia. In Malaysia, Oatside has become a staple in retailers and cafes nationwide. Furthermore, they are also offering its Barista Blend, Chocolate and Coffee variants in both 1L and 200ml formats. This price reduction is a testament to Oatside’s commitment to making high-quality, sustainable oat milk accessible to a broader audience.
Sustainability at Its Core
Oatside’s mission is to extend beyond just providing delicious oat milk. As one of Asia’s only full-stack plant milk startups, Oatside is dedicated to being sustainable. Their state-of-the-art facility ensures that the process from oat to milk is sustainably sourced. Their commitment to sustainability not only benefits the environment but also aligns perfectly with the growing consumer demand for eco-friendly products.
How to Get Your Hands on Oatside
Oatside’s 1L Barista Blend and Chocolate variants will be available for RM9.90! Keep an eye out for this delicious and affordable oat milk in your local grocery stores. Experience the taste and benefits for yourself! The full implementation of this price adjustment in all retailers is expected by September 2024.
For more information and updates, visit OATSIDE’s official website.
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