This Merdeka season, Spritzer Sparkling decided celebrations needed a little extra pop.
Enter “Kasi Sparkling, Baru Kick!”, a nationwide campaign that gave Malaysia’s most beloved drinks a bubbly remix. Think of teh ‘o’, sirap limau, and asam boi – all reimagined with the playful fizz of Spritzer Sparkling this Merdeka. It was nostalgia with a twist; familiar enough to feel comforting but refreshing enough to make every sip a celebration.
Where Malaysians Really Gather
Inspired by the undeniable culture of the mamak, the campaign tapped into the heart of Malaysian life. From late-night debates over roti canai to early morning teh tarik sessions, mamak restaurants have always been the great equaliser. Spritzer understood this and used the space to bring people together with new drink experiences and interactive games at selected outlets.
Mamak chains like Restoran Nasi Kandar Subaidah, Restoran Hameediyah, and Nasi Kandar Bestari became the official pit stops for this campaign. Exclusive combos paired signature mamak dishes with Spritzer Sparkling creations, turning everyday outings into fizzy celebrations.
Aneh Goes Viral
No campaign feels complete without a face that captures its spirit. Enter Aneh, the cheerful mamak waiter who fronted the campaign video. Rap verses, colourful cast members, and plenty of slang kept the video fun and authentic. It wasn’t just about promoting drinks; it was about highlighting the rhythm of Malaysian life. The video, now live on Spritzer’s YouTube channel, showcased three new sparkling drink recipes, each as photogenic as they were thirst-quenching
Roadshows That Surprised and Delighted
Beyond restaurants, Spritzer made sure the energy carried into the streets. Roving roadshows popped up nationwide, bringing games, instant prizes, and of course, samples of their sparkling twists. For many, it wasn’t just about tasting something new, but being part of a shared moment that blended culture, flavour, and national pride.
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