Malaysia boasts a culinary landscape that tantalizes taste buds and ignites culinary curiosity. In the digital age, where social media reigns supreme, food influencers have become modern-day storytellers. They captivate audiences with their gastronomic adventures and culinary insights. https://thehighlightermy.com/wp-content/uploads/2023/06/batch_iQIYI-partners-GrabFood-Malaysia-to-launch-first-ever-branded-variety-show-5-Star-Hunter-Bersama-GrabFood-1.jpg has put together a list of the top 5 food influencers in Malaysia, each adding their unique flavour to the vibrant tapestry of Malaysian cuisine.
1. Khairul Amin Kamarulzaman (@khairulaming) : A Culinary Maestro
Starting his videos with his famous line, ‘ Hey! What’s up, guys?’ This sensation broke the internet during Ramadhan last year with his daily drinks and food videos, resulting in longan and lychee being sold out in stores across Malaysia because everyone wanted to follow his drink recipe for buka puasa. Hailing from Kelantan, Khairul Amin Kamarulzaman has carved a niche for himself in the realm of Malaysian food influencers. Renowned for his captivating cooking videos and mouthwatering recipes, Khairul’s infectious passion for food and witty narration has garnered a dedicated following.
His simple yet delectable dishes resonate with audiences of all ages, making him a beloved figure in the Malaysian culinary scene. His recent entrepreneurial success after Sambal Nyet Berapi was his new food product launch, Dendeng Nyet Berapi which sold out within 3 minutes on TikTok.
@khairulaming Produk kedua Khairulaming akan dijual secara live pada hari Jumaat (2 Feb) ini pada jam 9 malam eksklusif di TikTok Khairulaming. Kita telah ambil masa setahun untuk R&D produk kedua ini dan telah memakan modal lebih dari 2 juta ringgit untuk persiapan mesin dan renovation kilang. We hope you will like it, kalau ada kekurangan boleh inform kita untuk penambahbaikan. Jumpa anda di hari launching nanti 😊
♬ original sound – Khairulaming – Khairulaming
2. Ash & Wife (@ashdanwife): A Duo on a Gastronomic Journey
Ash & Wife, a dynamic duo from Malaysia, share their culinary escapades with a touch of love and laughter. Documenting their gastronomic adventures on social media, this couple’s reviews of must-visit restaurants and home-cooked recipes have captivated audiences seeking food inspiration. With attention to detail and a knack for storytelling, Ash & Wife offer a delightful glimpse into Malaysia’s vibrant food culture.
@ashdanwife Replying to @Nur Hidayah ❤ Wife buat Nasi Goreng paling sedap di dunia 😭😭❤️❤️
♬ original sound – Ash&Wife – Ash&Wife
3. Ceddy Ang (@ceddyornot): CEO of Makan-Makan
CeddyOrNot is a prominent figure across Twitter, TikTok, and Instagram, particularly in the realm of food content. Ceddy Ang, the creative force behind the brand, garners attention for his humorous and candid videos, a quality that resonates with audiences. From street food to upscale dining, Ceddy covers a wide spectrum of culinary experiences, offering authentic insights and unfiltered commentary. His videos stand out for their genuine approach. They are predominantly self-produced, and devoid of paid advertisements, making them a refreshing and sought-after source for food enthusiasts.
@ceddyornot Sampai hati korang gatekeep BHC Chicken from me yaaaa… Nasib baik I terjumpa pula! Korang dah cuba ke belum?!
♬ original sound – Ceddy – CEO of Makan Makan – Ceddy – CEO of Makan Makan
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4. Isaac Osman (@isaacosmantv): The Mukbang Maestro
Specializing in the art of mukbang, Isaac Osman tantalizes viewers’ taste buds with his indulgent food feasts. With each savoury bite, Isaac transforms ordinary meals into extraordinary culinary experiences. He captivates audiences with his infectious enthusiasm and gastronomic expertise. His street food reviews offer a tantalizing glimpse into Malaysia’s rich tapestry of flavours, showcasing the diverse array of culinary delights found on the streets.
@isaacosmantv Dendeng nyet berapi
♬ original sound – isaac osman – isaac osman
5. Joey Khor (@joey.kmy): A Dietetics Student with a Passion for Food
Combining her love for food with her expertise in nutrition, Joey Khor offers a refreshing perspective on culinary creations. As a future dietetics student, Joey’s healthy and delicious recipes resonate with health-conscious foodies seeking nourishing yet flavorful meals. With each TikTok video, Joey imparts valuable food knowledge. She empowers her followers to make informed dietary choices without compromising on taste.
@joey.kmy Who knew sparkling water could do wonders in the kitchen? Tenderize your meat to perfection with this surprising ingredient😗👌🏻 #SpritzerSparkling #dieteticsstudent #balancedmeal #steak #asianfood #tiktokguru #easyrecipe
♬ original sound – Your Future Dietitian – Dietitian Joey
More Malaysian Food Influencers to follow
As the culinary scene in Malaysia continues to evolve, so do the influencers who shape it. Beyond just showcasing delicious dishes, another wave of creators like AkieJack “Boleh Takkan Tak Boleh”, Syedot ASMR , and Nas and Nahim are redefining what it means to be a food influencer. With their engaging content and entertaining personalities, they bring a fresh perspective to Malaysian cuisine. They are must-follows for anyone seeking culinary inspiration and entertainment on social media.
Text By Zaharah Roslan
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